In June the Alankrita student team built a clear visual and process direction for the brand. The Alankrita June 2025 moodboard and branding work started with a moodboard that shows the logo, warm neutral colours with bright accents, and many product photos — embroidered jhumkas, hand-painted earrings, clay bangles, hair clips and small jewellery sets. The moodboard sets the photo style. It also guides packaging and listing updates. As a result, team tasks are easier and product presentation is more consistent.
The moodboard collects logo variations, colour swatches, textures and sample photos. It recommends three photo styles: close-ups, flat-lays and simple lifestyle shots. The team chose props such as plain linen, kraft paper and dried flowers. These choices make the bright, handmade details stand out on neutral backgrounds. The moodboard also defines the small accent colours to use in captions and layouts.
Using the moodboard the students produced a short brand guide. It lists the primary palette and shows logo versions (full wordmark, icon, monochrome). Files were exported as SVG, PNG and PDF for web and print. The guide includes simple usage rules like minimum clear space and where to use the icon-only mark (tags, small labels).
The team wrote easy SOPs to make daily work repeatable. SOP sections include: photo checklist (minimum three images per product), filename rules, inventory naming, packing checklist and two customer message templates. The filename convention was made SEO-friendly (for example: embroidered-jhumka-alankrita-june.jpg) so images and alt text help site search later.
Students designed two packaging options: (1) an eco craft wrap with tissue and a branded sticker for regular orders; and (2) a small craft box with a printed thank-you card for gift sets. Dielines and printable label mockups were completed. The packaging follows the moodboard palette and uses the icon mark on seals and stickers.
To keep work flowing the team split tasks: one student manages photos and uploads, one updates product info, one arranges packaging and sample orders, and one drafts social posts and tests. Deliverables for June are: the moodboard file and image folder, a short brand style sheet, logo exports, SOP templates, packaging dielines and a README that explains where to find everything.
First, print physical packaging samples and test three real shipments. Next, update 10–15 product listings using the moodboard photo style and the new filename/alt-text rules. Then run one small social post test and track clicks or enquiries. Finally, train one helper on SOPs to speed up image production and packing.
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